The Atari gaming giant has partnered with the Bitcoin.com crypto exchange while preparing to sell its ETH-based asset, ATRI.
Although famous in the entertainment and electronics industry, Atari is also preparing to make its entrance into the crypto and blockchain space. The company has developed its own crypto asset, which will focus primarily on the video game industry.
The Atari Group, in a press release, announced that its ERC20 ATRI token was ready to be launched on the market in November. The company then added that it had decided to use Bitcoin.com to facilitate the sale of ATRI.
The plan is to initially use ERC20 tokens in areas where the company is already deeply rooted. Some of these areas are blockchain games, video games and casino games. Frédéric Chesnais, CEO of Atari Chain, explained that the company has big plans for the next ETH-based crypto assets.
„Our goal is to continue adding use cases in the industry and sponsoring the emergence of an ecosystem focused on the Atari token and Atari brand, offering new types of decentralized blockchain services,“ he said.
At the moment, not much is known about the value proposition of the token. So far, Atari has proclaimed that the token will be used to revitalise the video game industry. Based on the company’s announcement, the public sale will begin early next month with Bitcoin.com hosting the sale.
Interested users will be required to perform a mandatory authentication phase on the public portal before the launch of the crypto asset. The authentication procedure will be in the form of a Know Your Customer (KYC) check.
Users will be able to purchase the token during the sale using popular crypto devices such as Ethereum, Bitcoin and Litecoin. The gaming company is also supposed to be working on a plan to have the token on other platforms in order to increase liquidity.